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How cell Phone firms Can Run Successful Proximity Marketing Campaigns
Since 2014, proximity marketing has been known to be an efficient way to drive retail sales. That being said already, it still has numerous untapped potential.
Picture yourself knowing where your customer is, what they are doing and how you can assist them. By using the proximity marketing technique, you will have access to all this information and more. This means that you get to send personalized messages at exactly the right time and place. This encourages your customers to take action there and then. Here are ways in which you can run a successful proximity marketing campaign.
Understand Your Clients
When you are ready to start proximity marketing, you must ensure that you have as much information as you can about your customers. With all the relevant information about your customers, you can create an app that you can use to offer targeted special offers. Your customers are more likely to engage with your content and will be less likely to get frustrated and delete your app.
Use More than Location Data
Proximity marketing is generally about serving content on location basis. But that doesn’t mean that other variables are to be ignored.
Things like purchase history, browsing history and search history can help in customizing content. For instance, assume that a customer walks into a phone shop; you already know that they have recently searched for Stay mobile cracked iPhone screen. You will be in a place of serving them content about phone screen repairs.
Avoid Third-Party Ad Networks
If you are unaware of how proximity marketing works behind the scenes, then know that it is quite simple. You will require an app that interacts with beacons to detect the user’s location and serve them relevant content.
When it comes to implementing the beacon strategy, you have two options. You can use a third-party ad network or create a branded app. It is tempting to join a third-party network, but this will limit you the control over user experience and less liability to control the content shown.
If you want to have a successful campaign, you should invest in creating your beacon-enabled app. This gives you control over the content and user experience. You also get access to powerful analytics and the ability to make changes and improve campaigns in real time.
Never Use Annoying Ads
While there is nothing wrong with sending the occasional special offer or new product notifications to customers, you need to be selective.
You must avoid sending numerous ad notifications one after another. Also, avoid sending advertisements for products that consumers aren’t interested in. Tactics like these are tacky and annoying and will not make your brand look good.
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